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Hi, I'm
Gerardo Alatorre

Relentless | Authentic | Triathlete

Me

  • Name: Gerardo Alatorre
  • Expertise: Strategic Growth | Revenue Optimization | Data-Driven Decision Making | Go-to-Market Execution | P&L Leadership | Business Intelligence
  • Mindset: Initiative | Accountability | Excellence | Integrity | Vision | Curiosity | Resilience
  • Passions: Triathlons | Lifelong Learning | Technology | Animal Advocacy
  • Languages: Fluent in English and Spanish
  • Hometown: Mexico City | Based in Florida, USA
  • Citizenships: Mexico | United States | (Eligible for Spanish Citizenship)

Professional Summary

Passionate about innovation, leadership development, and customer-centric strategies, I specialize in bridging vision with execution to drive meaningful results. With a mindset rooted in resilience, curiosity, and accountability, I thrive in dynamic environments where building high-performing teams, creating long-term value, and delivering operational excellence are essential to sustained success.

Skills

My Skills

Throughout my career, I’ve developed a versatile set of skills that bridge strategy, leadership, and innovation. From driving market expansion and optimizing revenue to empowering teams and leveraging data-driven insights, I bring a relentless focus on delivering meaningful, measurable impact across every initiative.

Business Development

Expert, 15+ years

Marketing Strategy

Expert, 15+ years

Strategic Negotiations

Advanced, 7 years

Data Analytics

Advanced, 6 years

Core Competencies

Over the course of my career, I have built a versatile set of competencies that drive business growth, operational excellence, and strategic leadership. Leveraging expertise across marketing strategy, revenue optimization, negotiation, and data-driven execution, I consistently create value by aligning vision with action. My focus is on delivering measurable results, empowering teams, and navigating complex markets with precision and agility.

  • Pricing Strategy
  • P&L Management
  • Predictive Analytics
  • CRM Automation
  • Market Expansion
  • Operational Efficiency
  • Strategic Planning
  • Business Intelligence
  • Customer Experience
  • Deal Structuring
  • Team Leadership
  • Data Strategy

Tools & Technologies

Proficient in a range of business intelligence, data analysis, and CRM platforms to drive strategic insights, optimize operations, and enhance customer engagement.

Salesforce | HubSpot | Zoho CRM | NetSuite | Hootsuite
Tableau | Power BI | Amazon QuickSight | Zoho Analytics
SQL | Python (Basic) | RapidMiner | Anaconda | Kaggle | Apache Spark | CSS | HTML | Google BigQuery | AWS (intermediate) | Zapier | Looker

Experience

20+ Years Of Experience!

With over 20 years of experience leading marketing, business development, and operational growth across Latin America and the Caribbean, I specialize in turning strategic vision into action. Focused on driving customer-centric innovation and delivering sustainable results, I’m passionate about building high-performing teams and fostering long-term business success.

Motors & Armatures (MARS)

Director of Marketing & Sales, LATAM

2013 – Present
As the Director of Marketing and Sales for Latin America at MARS, I led the region’s strategic growth initiatives across motors, HVAC/R components, and electrical product lines. I developed and executed comprehensive marketing strategies focused on driving segment penetration, expanding distribution networks, and increasing brand visibility. I managed the full regional P&L, set revenue and profitability targets, and used financial analysis to optimize business performance. Leveraging data analytics, I evaluated market trends, identified growth opportunities, and measured the effectiveness of marketing and sales initiatives to ensure data-driven decision-making. I worked closely with cross-functional teams to launch new products, support distributor development, and build strong relationships with contractors, OEM partners, and key accounts, ensuring long-term growth and alignment with corporate objectives.
Leviton Manufacturing

Regional Sales Manager, Caribbean

2010 – 2013
As the Regional Sales Manager for the Caribbean at Leviton, I was responsible for driving sales growth and expanding the company’s footprint across multiple island markets. I managed a network of distributors, electrical contractors, and key accounts, promoting Leviton’s electrical wiring devices, lighting controls, and networking solutions. I developed and implemented regional sales strategies tailored to each market’s needs, conducted training programs to build distributor and contractor capabilities, and collaborated with cross-functional teams to support project specifications. I worked closely with customers to strengthen brand loyalty, increase product adoption, and ensure consistent year-over-year growth, while navigating the unique cultural, logistical, and economic dynamics of the Caribbean region.
Leviton Manufacturing

International Business Development Manager

2009 – 2010
As an International Business Development Manager, I led initiatives to drive global growth by identifying and securing new business opportunities across the Caribbean market. I developed market entry strategies, built and nurtured strong relationships with partners and clients, negotiated contracts, and expanded the company's global presence. I stayed attuned to international trends, adapted strategies to different cultural and economic environments, and collaborated closely with marketing, sales, product, and finance teams to align growth initiatives. I was passionate about strategic planning, cross-cultural communication, and consistently delivered results that met or exceeded revenue targets while ensuring compliance with international regulations.
Automatizaciones Integrales

National Sales Manager, Mexico

2007 – 2010
As the National Sales Manager for Mexico at Automatizaciones Integrales, I led the company’s national sales efforts, specializing in the integration of lighting control, automation, and building management systems. I developed and executed sales strategies to grow our client base across commercial, industrial, and high-end residential sectors. I built and maintained strong relationships with developers, architects, contractors, and end users, ensuring successful project design, specification, and execution. I managed a team of sales engineers, provided technical support during pre- and post-sales processes, and drove revenue growth by aligning customer needs with tailored integrated solutions. I was responsible for expanding market share, increasing brand recognition, and delivering high-value projects that reinforced the company’s leadership in automation integration.
Lutron Electronics

Sales Manager, LATAM

2003 – 2007
As the Sales Manager for Latin America at Lutron Electronics, I led the development and execution of regional sales strategies to expand the company's presence across diverse markets. I managed key distributor and dealer relationships, opened new channels, and collaborated with architects, engineers, and contractors to drive project specifications for lighting control and shading systems. I provided leadership and support to local sales teams, conducted market analysis, and tailored go-to-market strategies to fit each country’s needs. I was responsible for achieving aggressive sales growth targets, increasing brand visibility, and ensuring alignment with corporate objectives while adapting to the cultural and economic nuances of each market.
Lutron Electronics

Regional Sales Representative

2001 – 2003
As a Regional Sales Representative for Lutron Electronics in Mexico, I managed and grew a portfolio of accounts by promoting innovative lighting control and shading solutions to residential, commercial, and industrial clients. I developed strong relationships with distributors, contractors, architects, and end users, driving brand awareness and increasing regional sales. I provided product training, conducted market analysis, and implemented targeted sales strategies to meet and exceed revenue goals. I collaborated with cross-functional teams to support project specifications and ensure customer satisfaction. My role required a deep understanding of the local market, technical expertise, and a commitment to delivering high-value solutions tailored to customer needs.

Education

Academic Background

After establishing a successful career in marketing, sales, and business development, I made a strategic and well-planned decision to return to school to enhance my skills and strengthen my competitive advantage in a rapidly evolving global market. Committed to excellence, I graduated at the top of my class and pursued advanced studies in data analytics, strategic negotiations, and business leadership to stay at the forefront of industry innovation.

FIU Executive MBA
Florida International University

Professional MBA (Data Analytics & Strategic Negotiations)

Class of 2025 | GPA: 3.96/4.00
2025 Outstanding Performance Award
I completed a Professional MBA with dual specializations in Data Analytics and Strategic Negotiations at Florida International University. I graduated top of my class and was honored with the Outstanding Performance Award. The program strengthened my expertise in business strategy, decision science, and leadership across dynamic global markets. Throughout the program, I consistently demonstrated academic excellence, a collaborative spirit, and a strategic mindset. I am prepared to drive innovation and sustainable growth at the highest levels of business.
FIU BBA Marketing
Florida International University

Bachelor of Business Administration (Marketing)

Class of 2023 | GPA: 3.90/4.00
Summa Cum Laude Honors
I earned a Bachelor of Business Administration in Marketing from Florida International University, graduating Summa Cum Laude and ranking in the top 3% of my graduating class. A year after graduation, I was inducted into The Honor Society of Phi Kappa Phi in recognition of my outstanding academic excellence across all disciplines. Through my studies, I developed a strong foundation in marketing strategy, consumer behavior, and brand management, which has prepared me to drive customer-centric innovation in competitive global markets.
Miami Dade College
Miami Dade College

Associate in Arts (Business Administration)

Class of 2021 | GPA: 3.38/4.00
Business Specialist Award
I earned an Associate in Arts in Business Administration from Miami Dade College, where I was recognized with the Business Specialist Award for outstanding academic performance and leadership potential. This program provided me with a strong foundation in business principles, economics, and marketing, preparing me for advanced studies and future leadership roles in dynamic business environments.

Family & Triathlon Life

Fueled by endurance, strengthened by family.

Family & endurance sports have been the foundations of my life. Competing in Ironman triathlons has instilled in me the discipline, resilience, and mental toughness that drive my academic and professional success. I have completed over 160 triathlons, including several Ironman competitions and a World Championship, each one shaping my journey with lessons of perseverance and determination. In addition to racing, I am a Certified Triathlon Coach through USA Triathlon (USAT), proudly helping others pursue their endurance dreams with the same passion that drives my own. At the heart of it all is my wife, Fernanda, whose unwavering strength and support inspire me every day. Along with our children, Andrés and Valeria, they are the true motivation behind every finish line crossed and every goal achieved. They remind me that real success is built on perseverance, love, and shared dreams.

Contact

Let's Keep In Touch

I'll get back to you shortly after I receive your message. Whether you want to keep it personal, casual, or all business — I'm always happy to connect. Feel free to reach out if you're looking for business advice, triathlon coaching guidance, a little inspiration, or simply want to have a great conversation.

Drop Me a Line

Gerardo Alatorre

Authentic.
Driven.
Resilient.
Passionate.
Inspiring.
Visionary.
Fearless.
Dedicated.
Strategic.
Empathetic.
Innovative.
Motivated.
Persistent.
Creative.
Energetic.
Adaptable.
Empowering.
Charismatic.
Purposeful.
Resourceful.
Ambitious.
Bold.